Archivo de la etiqueta: NEGOCIOS

The Routledge companion to non-market strategy

Autores: Thomas C. Lawton y Tazeeb Rajwani

Puedes solicitar el libro aquí: 658.401.2 LAWr

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

Resumen tomado de: [Consulta: 15/07/2022]

Contemporary strategy analysis

Autor: Robert M. Grant

Puedes solicitar el libro aquí: 658.401.2 GRAc

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment

In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.

Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation.

Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Resumen tomado de: [Consulta: 15/07/2022]

Diálogos con Luis Manuel Calleja

Editor: Jorge Pablo Regent Vitale

Puedes solicitar el libro aquí: 658.4 REGd

Tabla de Contenido

Un apunte biográfico: Luis Manuel Calleja, la ambiciona de servir

Presentación de la obra y agradecimientos


A modo de prólogo

Acerca del trabajo del político de empresa

Acerca del negocio

Acerca del crecimiento

Acerca de la estructura

Acerca de la conveniencia profesional

Acerca de la configuración institucional

Acerca del directorio

Acerca de la elección de socios

Acerca del gobierno en las firmas de servicios profesionales

Acerca de pasar el ejecutivo funcional a director general

Acerca de asumir como director general de una empresa familiar

Acerca de cambiar de sector

Acerca de ser socio ejecutivo de una startup

Acerca de asumir como director externo

Acerca de pasar del sector privado al sector público

Con las botas puestas

Tomado del libro

Advances in financial machine learning

Autor: Marcos López de Prado

Puedes solicitar el libro aquí: 332 LOPa

Machine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. Readers will learn how to structure Big data in a way that is amenable to ML algorithms; how to conduct research with ML algorithms on that data; how to use supercomputing methods; how to backtest your discoveries while avoiding false positives. The book addresses real-life problems faced by practitioners on a daily basis, and explains scientifically sound solutions using math, supported by code and examples. Readers become active users who can test the proposed solutions in their particular setting. Written by a recognized expert and portfolio manager, this book will equip investment professionals with the groundbreaking tools needed to succeed in modern finance.

Tomado de: [Consulta: 11/03/2021]

Making a handbook for intellectual chambers of commerce property and business associations work setting up intellectual for business property services

Autor: International Chamber of Commerce

Puedes solicitar el libro aquí: 658 ICCm

This publication provides practical guidance on the key areas where business membership organizations can integrate intellectual property into their services. This user-friendly handbook is written to support a wide range of basic to more advanced intellectual property services and contains a large number of references to online resources.

Tomado de: [Consulta: 22/12/2020]

Elevate: push beyond your limits and unlock success in yourself and others

Autor: Robert Glazer

Puedes solicitar el libro aquí: 650.13 GLAe

In Elevate, speaker and podcast host Robert Glazer reveals four life-changing principales- or capacities – that will allow you to overcome self-limiting beliefs, establish positive habits, and find your why.

The key is elevating yourself beyond the edge of your current abilities. Challange yourself, and the results will inspire others to rise along with you.

Resumen tomado del libro

Bad blood: secrets and lies in a Silicon Valley startup

Autor: John Carreyrou

Puedes solicitar el libro aquí: 338.7 CARb

The Financial Times & McKinsey Business Book of the Year
New York Times Notable Book
Washington Post Notable Book
One of the Best Books of the Year: NPR, San Francisco ChronicleTimeEsquireFortuneMarie ClaireGQMental FlossScience FridayBloombergPopular MechanicsBookRiotThe Seattle TimesThe OregonianPublishers WeeklyLibrary Journal

In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees.

Rigorously reported and fearlessly written, Bad Blood is a gripping story of the biggest corporate fraud since Enron—a tale of ambition and hubris set amid the bold promises of Silicon Valley.

Tomado de: [Consulta: 27/11/20]

Head first data analysis

Autor: Michael Milton

Puedes solicitar el libro aquí: 005.74 MILh


Today, interpreting data is a critical decision-making factor for businesses and organizations. If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you’ll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others.

Whether you’re a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool.

You’ll learn how to:

  • Determine which data sources to use for collecting information
  • Assess data quality and distinguish signal from noise
  • Build basic data models to illuminate patterns, and assimilate new information into the models
  • Cope with ambiguous information
  • Design experiments to test hypotheses and draw conclusions
  • Use segmentation to organize your data within discrete market groups
  • Visualize data distributions to reveal new relationships and persuade others
  • Predict the future with sampling and probability models
  • Clean your data to make it useful
  • Communicate the results of your analysis to your audience

Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Data Analysis uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

Tomado de [Consulta: 10/08/2020]

Testing business ideas

Autores: David Bland y Alexander Osterwalder

Puedes solicitar el libro aquí: 658.401.2 BLAt

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

  • Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
  • Close the knowledge gap between strategy and experimentation/validation
  • Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Tomado de: [Consulta: 26/03/2020]