Archivo de la etiqueta: ESTRATEGIA EMPRESARIAL

The Routledge companion to non-market strategy

Autores: Thomas C. Lawton y Tazeeb Rajwani

Puedes solicitar el libro aquí: 658.401.2 LAWr

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

Resumen tomado de: [Consulta: 15/07/2022]

Nonmarket strategic management

Autores: Cosmina Leila Voinea y Hans van Kranenburg

Puedes solicitar el libro aquí: 658.401.2 VOIn

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Tomado de: [Consulta: 15/07/2022]

Contemporary strategy analysis

Autor: Robert M. Grant

Puedes solicitar el libro aquí: 658.401.2 GRAc

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment

In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.

Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation.

Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Resumen tomado de: [Consulta: 15/07/2022]

Comunicación corporativa: estrategia e innovación

Autoras: María Merino Bobillo y María Sánchez Valle

Puedes solicitar el libro aquí: 302.23 MERc

La comunicación es, en nuestra sociedad, una realidad omnipresente, compleja, indispensable y en constante evolución. Las organizaciones deben afrontarla de manera profesional. Con independencia de su naturaleza y tamaño, este cometido incluye unos procedimientos y características aplicables a cada una de ellas.

La gestión de su comunicación parte de la comprensión correcta del término corporativo de la que arranca el texto, y desemboca en cuestiones de índole práctico: la comunicación de crisis o interna y el liderazgo; el plan y el departamento de comunicación; la relación con los periodistas y la interacción con las acciones de marketing.

En la presente obra se investiga y se analiza la incorporación de estrategias como los eventos, el patrocinio, el branded content, el periodismo de marca, las redes sociales y los influencers con el objetivo de reflejar las tendencias del momento.

Como innovación se abordan algunas sugerencias sobre cómo debería ser la escritura corporativa y su aplicación en el storytelling.

Tomado de: [Consulta: 27/04/2022]

Diálogos con Luis Manuel Calleja

Editor: Jorge Pablo Regent Vitale

Puedes solicitar el libro aquí: 658.4 REGd

Tabla de Contenido

Un apunte biográfico: Luis Manuel Calleja, la ambiciona de servir

Presentación de la obra y agradecimientos


A modo de prólogo

Acerca del trabajo del político de empresa

Acerca del negocio

Acerca del crecimiento

Acerca de la estructura

Acerca de la conveniencia profesional

Acerca de la configuración institucional

Acerca del directorio

Acerca de la elección de socios

Acerca del gobierno en las firmas de servicios profesionales

Acerca de pasar el ejecutivo funcional a director general

Acerca de asumir como director general de una empresa familiar

Acerca de cambiar de sector

Acerca de ser socio ejecutivo de una startup

Acerca de asumir como director externo

Acerca de pasar del sector privado al sector público

Con las botas puestas

Tomado del libro

Strategic Supply management: principles, theories and practice

Autores: Paul Cousins, Richard Lamming, Benn Lawson y Brian Squire

Puedes solicitar el libro aquí: 658.7 COUs

Tabla de Contenido

THE FUNDAMENTALS OF SUPPLY — The supply challenge — The evolution of purchasing and supply management — The make-buy decision: a theoretical perspective — Sourcing strategies and supply chain configurations — Strategic supplier selection — Supplier development — DEVELOPING SUPPLY STRATEGY — Supply strategy: the development of the strategic supply wheel — Aligning supply with corporate strategy — Competency and skills development for strategic supply — Organisational structures for supply management — Performance measurement — Cost-benefit analysis — Managing inter-firm relationships — STRATEGIC ISSUES IN SUPPLY CHAIN MANAGEMENT — Enviromental and ethical issues in supply management — Involving suppliers in new product development — Public and regulated supply management — Electronic supply — The relevance of commodities — Services procurement — FUTURE DIRECTIONS — The future: a trajectory for supply managemen —

Tomado del libro

Human resource management at work

Autores: Mick Marchington; Adrian Wilkinson; Rory Donnelly y Anastasia Kynighou

Puedes solicitar el libro aquí: 658.3 MARh

A leading textbook in its field, Human Resource Management at Work provides a clear introduction to the multiple meanings of HRM (human resource management) and the relationship between strategy and HRM. Covering international and comparative HRM as well as HRM and performance, it is filled with case studies and activities to bring the subject to life while summarizing the major forces shaping HRM and looking at the principal theoretical frameworks.
Ideal for business and HR students taking a critical look at HRM theory and practice, this fully updated 6th edition of Human Resource Management at Work combines the latest research with real-world examples. Linking theory with practice, it encourages a critical awareness of HRM through case studies, real-world examples and activities. Now with a closer analysis of the forces shaping HRM at work and the growth of insecure work, it also features new case studies, an updated literature review and a stronger emphasis on international and comparative HRM. Knowledge intensive firms, employee engagement and talent management are discussed in detail as well, as is the role of bodies such as ‘Engage for Success’ in promoting new methods of working.

Resumen tomado del libro

Redefining global strategy: crossing borders in a world where differences still matter

Autor: Pankaj Ghemawat

Puedes solicitar el libro aquí: 658.401.2 GHEr

New Tools for Succeeding Globally. Why do so many global strategies fail–despite companies’ powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms believe in the illusions of a «flat» world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity–including trade, real and financial investment, tourism, and communication–happens locally, not internationally. In this «semiglobalized» approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can: Assess the cultural, administrative, geographic, and economic differences between regions at the industry level–and decide which ones require attention; Track the implications of the specific border-crossing actions that will impact your company’s ability to create value the most; Generate superior performance through strategies that are optimized for the three A’s: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences). Using in-depth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, «Redefining Global Strategy» will help you make the most of our semiglobalized world.

Tomado de: [Consulta: 10/07/2019]

International marketing

Autores: Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money

Puedes solicitar el libro aquí: 658.802 CATi

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition ofInternational Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology’s impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill’s Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students’ engagement with course content.

Tomado de: [Consulta: 03/04/2019]